I like getting dressed. So when a friend gave me this book of color palettes, I thought it might be fun to challenge myself to create a look out of a new one each week. Thus, the #PantoneChallenge was born.* I liked that it's enabled me to look at the clothes I already had in new ways, wear things not in my normal rotation, and combat the urge to buy more when I was "bored" with my wardrobe. It was also a fun side project for me, a person whose primary creative and professional work is in audio, because clothing is visual and tangible.
I also relished the chance to carve out a little time each week to think deeper about what personal style is, and is for, and the politics that are wrapped up in how we choose to present ourselves to the world. (And honestly, the perceived politics of Pantone, too — I recommend this article as a start.) I find this stuff endlessly fascinating and complicated and want to discuss it all the time.
This project primarily lived on instagram, and when other people participated too, my heart grew another size. This project is over for now (I ran out of palette pages, and it felt like a good time to pause it), but I encourage anyone to try it for yourself, in whatever way feels good for you.
*I'm in no way affiliated with Pantone as a company, nor is this sponcon.